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Mars on front foot with global launch of front of pack labelling

Asia, Australia & New Zealand |  20 October 2008

Key facts
  • Mars, Incorporated first confectionery company to voluntarily implement Guideline Daily Amount (GDA) nutrition labeling on all of its chocolate, non-chocolate confectionery and other food products. - The global commitment is part of their improved nutritional strategy.
  • The new labels will begin appearing in December. They will be on US Mars chocolate, non-chocolate confectionery and other food products by the end of 2010.
  • Mars has also launched a new educational web site, which provides additional nutrition information about Mars products.

Australian Food News

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PublishYear::2008 PublishMonth::October Region::Asia, Australia & New Zealand